기존의 색채를 심화하고 컨셉을 더욱 확장해 더 넓은 가능성을 보여줌으로써 브랜드의 품격을 높이고 다듬는 것이 목표였습니다. 병원과 주택으로 사용되던 두 건물을 '하우스 오브 B'로 재탄생시키고, 각 건물을 '맨션'과 '빌라'라는 콘셉트로 지정했습니다. 이 콘셉트를 구현함으로써 브랜드의 스토리는 물리적 공간을 통해 대중과 공유될 수 있습니다.
Our Goal was to enhance and refine the character of the brand by deepening the existing color and further expanding the concept to show wider possibilities. The two buildings which were formerly used as a hospital and house are reinvented as ‘House of B’, and each building is designated the concept of ‘MANSION’ and ‘VILLA’. By manifesting this concept, the story of the brand can be shared with the public through a physical space.
HOUSE OF B
Usage - Flagship Store
Floor Area - 647.8㎡
Client- WORKERBEE
Status- Completion
Date of comletion- Jan, 2024
Photograhpy- Dongkyu, Kim
Location - 133, Paldal-ro, Wansan-gu, Jeonju-si, Jeonbuk-do
Involvement- Concept Design, Construction
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